Economic Themes (2008) 46 (2) 4, 39-50
Aleksandar Grubor
Abstract: A product is usually considered as a tangible, versus material offer, in the international marketing sense the product is interpreted as everything that can be offered, and has a capability to consumer fulfill. The product in the international marketing sense can be in a form of physical goods, services, experiences, persons, places, properties, organizations, information and ideas. In the base of the international marketing is inherent company’s attempt to deliver a value to its consumers. Primary difference between the product and a brand is exactly that the brand symbolize an incremented value of the product. The product efficiency in the international marketing by a long chalk is determined by the consumer’s refers to the implemented brand.
Keywords: product; brand; international marketing
PRODUCT AND BRAND IN THE INTERNATIONAL MARKETING
Aleksandar Grubor
Abstract: A product is usually considered as a tangible, versus material offer, in the international marketing sense the product is interpreted as everything that can be offered, and has a capability to consumer fulfill. The product in the international marketing sense can be in a form of physical goods, services, experiences, persons, places, properties, organizations, information and ideas. In the base of the international marketing is inherent company’s attempt to deliver a value to its consumers. Primary difference between the product and a brand is exactly that the brand symbolize an incremented value of the product. The product efficiency in the international marketing by a long chalk is determined by the consumer’s refers to the implemented brand.
Keywords: product; brand; international marketing
