Economic Themes (2011) 49 (2) 11, 309-322
Saša Kicošev, Ivana Blešić, Milan Bradić
Abstract: Social responsibility in the catering industry, and therefore the hotel industry, is activity that is not sufficiently represented in the Republic of Serbia. In the world, great attention is given to this issue, while in our country is "taking its first steps." Major global hotel chains and small independent hotels have recognized the importance of implementing corporate social responsibility, not only because of (questionable) charity, but primarily because of financial and other benefits that it brings them. This paper attempts to answer the question whether such a situation corresponds to a state of affairs in Serbia, i.e. whether hotel companies that have better financial results pay more attention to corporate social responsibility than those who do not. On this occasion, the level of Social Responsibility is measured through the social component, i.e. the ratio of companies with local communities, employees, suppliers, government and NGOs. The aim is, in addition to answering the question from the title, to show the possibilities to promote social responsibility in the domestic hotel industry.
Keywords: social responsibility; social component of social responsibility; catering; hotel industry; financial results
ARE SUCCESSFUL FINANCIAL COMPANIES IN THE SERBIAN HOTEL INDUSTRY ALSO SOCIALLY RESPONSIBLE?
Saša Kicošev, Ivana Blešić, Milan Bradić
Abstract: Social responsibility in the catering industry, and therefore the hotel industry, is activity that is not sufficiently represented in the Republic of Serbia. In the world, great attention is given to this issue, while in our country is "taking its first steps." Major global hotel chains and small independent hotels have recognized the importance of implementing corporate social responsibility, not only because of (questionable) charity, but primarily because of financial and other benefits that it brings them. This paper attempts to answer the question whether such a situation corresponds to a state of affairs in Serbia, i.e. whether hotel companies that have better financial results pay more attention to corporate social responsibility than those who do not. On this occasion, the level of Social Responsibility is measured through the social component, i.e. the ratio of companies with local communities, employees, suppliers, government and NGOs. The aim is, in addition to answering the question from the title, to show the possibilities to promote social responsibility in the domestic hotel industry.
Keywords: social responsibility; social component of social responsibility; catering; hotel industry; financial results
