Economic Themes (2011) 49 (4) 1, 509-526

A DIALECTICAL SYNTHESIS IN HOLISTIC BUSINESS STRATEGY FORMULATION


Slavica P. Petrović

Abstract: A myriad of perceptions and interpretations of management problem situations in organizations can be considered as one of their main features. Creative management of these pluralist problem contexts implies an employment of suitable interpretive systems methodologies. As a particular soft systems approach to management, Strategic Assumption Surfacing and Testing seeks - through a dialectical synthesis - to enable stakeholders to uncover and challenge the assumptions on which the proposed strategies are based as well as provide a holistic formulation of such a business strategy that is acceptable to stakeholders and whose implementation will improve the organization functioning.

Keywords:  pluralist context of management problem situations; the interpretive systems approach to management; Strategic Assumption Surfacing and Testing; synthesis; business strategy formulation

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