Economic Themes (2013) 51 (4) 2, 645-656
Persefoni Polychronidou, Sevasti Mastichidou, Anastasios Karasavvoglou, Lambros Tsourgiannis
Abstract: Corporate Social Responsibility is referred to as a concept in which companies voluntarily join, as part of their business operations, activities of social and environmental nature beyond mandatory by law actions. They concern both the internal environment of the company (employees) and the external environment (shareholders, suppliers, partners, customers, local authorities, community where the company operates , etc.). This paper aims to investigate the banks' customers’ opini on regarding the Corporate Social Responsibility programs. In order to achieve this we have conducted an empirical research in the ity of Kavala, Greece. Results are presented and conclusions are indicated.
Keywords: Corporate Social Responsibility; ban king sector; customers’ perception.
AN EMPIRICAL RESEARCH FOR THE APPROACH AND UNDERSTANDING OF CORPORATE SOCIAL RESPONSIBILITY IN THE GREEK BANKING SECTOR
Persefoni Polychronidou, Sevasti Mastichidou, Anastasios Karasavvoglou, Lambros Tsourgiannis
Abstract: Corporate Social Responsibility is referred to as a concept in which companies voluntarily join, as part of their business operations, activities of social and environmental nature beyond mandatory by law actions. They concern both the internal environment of the company (employees) and the external environment (shareholders, suppliers, partners, customers, local authorities, community where the company operates , etc.). This paper aims to investigate the banks' customers’ opini on regarding the Corporate Social Responsibility programs. In order to achieve this we have conducted an empirical research in the ity of Kavala, Greece. Results are presented and conclusions are indicated.
Keywords: Corporate Social Responsibility; ban king sector; customers’ perception.
