Content Vol. 52 (4):

1     PROBLEMS IN THE VALUATION OF BUSINESS CUSTOMERS ...     379-391
2     THE INFLUENCE OF PERCEIVED VALUE DIMENSIONS ON CUSTOMER LOYALTY ...     392-408
3     THE ROLE OF ICT AND THE INTERNET IN THE DEVELOPMENT OF FRANCHISE SYSTEMS ...     409-435
4     STRATEGIC MANAGEMENT ACCOUNTING ROLE IN THE PERFORMANCE MEASUREMENT AND CONTROL OF MULTINA ...     436-460
5     THE NORMATIVE BASIS OF FINANCIAL REPORTING OF THE SMALL AND MEDIUM-SIZED ENTITIES OF THE R ...     461-479
6     EVOLUTION OF "RULES OF THE GAME", MACROECONOMIC DYNAMICS AND REFORM POLICY ...     480-497
7     HEALTH AND RECREATION TOURISM IN THE DEVELOPMENT OF MOUNTAIN SPAS AND RESORTS ...     498-512
8     CONGRESS TOURISM AS A MARKET NICHE OF BUSINESS TOURISM ...     513-530


2014