Economic Themes (2023) 61 (2) 6, 249-267
Vesna Milanović, Ana Jurčić, Andrea Bučalina Matić
Abstract: This paper examines the relationship between internal factors of an organization and employees' perception of organization's green performance – EPGP. An organization's green performance is greatly influenced by its internal efforts toward the implementation of green practices (such as internal green marketing – IGM and its dimensions), and it can be greatly influenced by employees' attitudes and behavior as well (such as organizational identification – OI, employees' satisfaction – ES, employees' eco-friendly behavior – EFB). Therefore, it was considered justified to examine whether each IGM dimension is related to EPGP, and whether each observed employees' attitude and behavior is related to EPGP. Hypotheses were tested on a sample of 177 respondents – employees working in different, mostly service organizations in Serbia, using the regression and correlation analysis. The obtained results revealed that each observed variable is positively related to EPGP. However, in predicting EPGP the contribution of green internal communication – GIC (as the IGM dimension), OI and EFB is statistically significant. The findings provide insight into the relationship between each observed variable and EPGP, and it may be useful for managers in the environmental management process.
Keywords: internal green marketing; IGM; green internal communication; GIC; green skill development; GSD; green rewards; GRs; employees' organizational identification; OI; employees' satisfaction; ES; employees' eco-friendly behavior; EFB; employees' perception on the organization's green performance; EPGP
THE RELATIONSHIP BETWEEN INTERNAL FACTORS AND EMPLOYEES' PERCEPTION OF AN ORGANIZATION'S GREEN PERFORMANCE
Vesna Milanović, Ana Jurčić, Andrea Bučalina Matić
Abstract: This paper examines the relationship between internal factors of an organization and employees' perception of organization's green performance – EPGP. An organization's green performance is greatly influenced by its internal efforts toward the implementation of green practices (such as internal green marketing – IGM and its dimensions), and it can be greatly influenced by employees' attitudes and behavior as well (such as organizational identification – OI, employees' satisfaction – ES, employees' eco-friendly behavior – EFB). Therefore, it was considered justified to examine whether each IGM dimension is related to EPGP, and whether each observed employees' attitude and behavior is related to EPGP. Hypotheses were tested on a sample of 177 respondents – employees working in different, mostly service organizations in Serbia, using the regression and correlation analysis. The obtained results revealed that each observed variable is positively related to EPGP. However, in predicting EPGP the contribution of green internal communication – GIC (as the IGM dimension), OI and EFB is statistically significant. The findings provide insight into the relationship between each observed variable and EPGP, and it may be useful for managers in the environmental management process.
Keywords: internal green marketing; IGM; green internal communication; GIC; green skill development; GSD; green rewards; GRs; employees' organizational identification; OI; employees' satisfaction; ES; employees' eco-friendly behavior; EFB; employees' perception on the organization's green performance; EPGP
