Economic Themes (2009) 47 (2) 6, 99-112

CONSUMER MENTALITY – REASON FOR ALIENATION, WORLD ECONOMIC AND ECOLOGY CRISES


Tanja Vujović

Abstract: Large capital is in interest acquisition as many as possible profits, developed consumer mentality which in focus system of value put ownership as many as possible material treasure and incite human cupidity. Appetite for ownership and race for purchase as many as possible quantity of products, guide to complete alienation modern person and belittle quality of his life. Race for acquisition as many as possible profits by reason increase own social power, guide owners of large capital in world economic crisis. Consumer mentality guide and to global ecology crisis, which endanger to destroy subsistence in this planet. Because is necessary to respect principles of sustainable development.

Keywords:  pleasure; consumer mentality; alienation; large capital; World economic crisis; ecology crisis

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