Economic Themes (2009) 47 (4) 13, 187-199
Agneš Boljević
Abstract: By focusing on social responsibility within the business environment, we are leaving the previous framework of assessing the success of an individual manager, enterprise or industry based merely on economical results. Today, success is measured not only by the amount of wealth being achieved, but also by its equal distribution, the way it was achieved, its influence on different groups, as well as by its future sustainability. Respect for the established legal framework and for the syntagm of "triple-bottom-line-approach" indicates the necessity to respect the harmony between economical, environmental and social demands. These represent the minimum of expectations and the base of business operation- and enterprise development policy. Enterprises are expected to create such a development policy that will turn them socially responsible, focusing on their employees (within the organization) and the environment (outside the organization), not merely on economical success.
Keywords: social responsibility, its importance and dimensions; policies; ethical code in business operations
SOCIAL RESPONSIBILITY OF MANAGEMENT AS PART OF THE COMPANY'S DEVELOPMENT POLICY
Agneš Boljević
Abstract: By focusing on social responsibility within the business environment, we are leaving the previous framework of assessing the success of an individual manager, enterprise or industry based merely on economical results. Today, success is measured not only by the amount of wealth being achieved, but also by its equal distribution, the way it was achieved, its influence on different groups, as well as by its future sustainability. Respect for the established legal framework and for the syntagm of "triple-bottom-line-approach" indicates the necessity to respect the harmony between economical, environmental and social demands. These represent the minimum of expectations and the base of business operation- and enterprise development policy. Enterprises are expected to create such a development policy that will turn them socially responsible, focusing on their employees (within the organization) and the environment (outside the organization), not merely on economical success.
Keywords: social responsibility, its importance and dimensions; policies; ethical code in business operations
