Economic Themes (2014) 52 (1) 5, 65-80
Bojan Krstić, Vesna Sekulić, Vladimir Ivanović
Abstract: Many successful enterprises have identified a large significance of non-economic determinants of business and their influence on competitive success. Social responsible behaviour becomes an imperative of modern business environment. Corporate social responsibility emphasizes more effective environmental and social performance management so that its influence on financial performance becomes more and more obvious. In that sense, the aim of this paper is to point out the theoretical foundations of the Sustainability Balanced Scorecard (SBS) concept, and to demonstrate an example of enterprise, which will show how to develop SBS in the aim of its successful application.
Keywords: environmental performance; social performance; sustainable development; enterprise.
HOW TO APPLY THE SUSTAINABILITY BALANCED SCORECARD CONCEPT
Bojan Krstić, Vesna Sekulić, Vladimir Ivanović
Abstract: Many successful enterprises have identified a large significance of non-economic determinants of business and their influence on competitive success. Social responsible behaviour becomes an imperative of modern business environment. Corporate social responsibility emphasizes more effective environmental and social performance management so that its influence on financial performance becomes more and more obvious. In that sense, the aim of this paper is to point out the theoretical foundations of the Sustainability Balanced Scorecard (SBS) concept, and to demonstrate an example of enterprise, which will show how to develop SBS in the aim of its successful application.
Keywords: environmental performance; social performance; sustainable development; enterprise.
