Keyword index
loyalty
| 3 | EXAMINATION OF SATISFACTION LEVEL OF BANK SERVICE CUSTOMERS USING SERVQUAL MODEL ... | 475-486 |
| 12 | BRAND MANAGEMENT IN FUNCTION OF THE CORPORATE MARKETING STRATEGY IMPLEMENTATION ... | 297-312 |
| 10 | BUILDING TRUST, COMMITMENT AND LOYALTY BETWEEN AN ORGANIZATION AND CUSTOMERS ... | 297-307 |
| 5 | MEASURING CLIENTS’ ATTITUDES ABOUT BANKINGSERVICES QUALITY USING THE SERVQUAL MODEL ... | 201-217 |