Keyword index
value
| 1 | PROBLEMS IN THE VALUATION OF BUSINESS CUSTOMERS ... | 379-391 |
| 9 | OFFER AND SUPPLY MANAGEMENT ORIENTED TO CONSUMER DEMAND ... | 153-166 |
| 12 | BRAND MANAGEMENT IN FUNCTION OF THE CORPORATE MARKETING STRATEGY IMPLEMENTATION ... | 297-312 |
| 13 | VALUE BASED MANAGEMENT IN THE FUNCTION OF ENHANCING ENTERPRISE COMPETITIVENESS ... | 655-667 |